Boohoo Molly Smith Launch Event

During my internship at Burrell Marketing and Publicity, I played a key role in planning and organizing an exclusive launch event at Layla’s Restaurant and Terrace in Dublin for Love Island UK star Molly Smith’s summer collection with Boohoo. We hosted 30 top Irish influencers for a stylish evening featuring a curated dinner and a luxurious gifting suite. I was responsible for touring and securing the venue, designing custom menus and pamphlets, and carefully packaging all the gifting for attendees. The event successfully generated buzz for the collection and received coverage from major Irish media outlets, including Evoke.ie, VIP Magazine, and The Goss, further amplifying its reach and impact.